PRODUCT STORY

Confident Coils is one of my favorite products, largely due to how it came to be. Jessicurl fans all over told me loud and clear that they loved the curl enhancement provided by Rockin’ Ringlets Styling Potion but that they needed something with more hold to go with it. So in 2004, after months and months of testing with my very eager customer testing group, Confident Coils finally hit the market. It was even named by a Jessicurl customer through our Name That Product contest. This product truly was a group effort and as a result, it works for a variety of curl types and patterns.

It’s a creamy styling product with a consistency thin enough to make it easy to distribute through even the tightest, kinkiest curls. It creates amazing definition and provides excellent humidity protection. By itself it’s not super curl enhancing, which makes it great for tighter curl patterns looking to elongate rather than enhance curls. For those with looser curls, using it with Rockin’ Ringlets will give you all the bounce, definition and frizz control you need.